Third-Party Cookie Quiz

1/10

Step 1

Does your company have a piece of technology that lets you collect, store, analyze, and act on your customer data?

2 Yes 1 No

Can your technology find patterns and gather valuable insights about your customers for your business?

1 Our technology can’t do either of those things 3 Our technology can do one of those things, but not the other 2 Our technology can do both of those things

11%

Please choose which statement best describes how your marketing and IT teams work together.

1 Ehm…Marketing and IT barely talk to each other. There is very little understanding between the teams. 2 Marketing and IT can work together, but it’s challenging. Having a mutual understanding is not always easy, but it can be done. 3 Marketing and IT are definitely in sync! Integrating and getting value out of marketing technology is a walk in the park with their team spirits.

22%

What’s your company’s strategy for customer data privacy?

2 Well, we’re compliant with regulations and guidelines to the necessary degree. 1 Ehm…sorry, what data privacy exactly? 3 Customer data privacy is, of course, a top priority for us!

33%

Can you send server-to-server conversion data to your advertising tools?

1 Wait, what? 2 We can do it for less than 50% of our advertising budget. 3 We can do this for 50%+ of our advertising budget.

44%

Is your marketing able to update and assess customer consents in real-time?

2 Our customers can update their consent preferences whenever they’re on our company website or when they receive messages. 3 In addition to the above, our marketing tools check for consent preferences in real-time before sending campaigns. 1 We collect customer consents through a cookie banner on our website only.

55%

Please describe your company’s employee structure in relation to customer data privacy.

1 We have a Data Protection Officer who handles privacy issues 2 We have a Data Protection Officer plus a data privacy team 3 We have a Data Protection Officer plus ambassadors on all teams trained in data privacy 0 None of the above

66%

How much of your budget is spent on building your company brand?

1 Less than 10% 2 10-25% 3 25%+

77%

What are your thoughts on the browser privacy (Firefox’s ETP, Safari’s ITP) changes?

3 We see this as an opportunity to outperform our competitors. 2 Our team’s doing what it can to soften the impact of these changes. 1 We’ve not paid much attention to these changes…

88%

Thanks for taking our quiz!

Here’s how you did!

Cookie	Duration	Description
_hjid	a year	Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
VISITOR_INFO1_LIVE	6 months	This cookie allows Youtube to check for bandwidth usage.
YSC	Session	Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

Cookie	Duration	Description
__cfduid	a month	Cookie is set on websites using Cloudflare to speed up their load times and for threat defense services. It is does not collect or share user identification information.
_calendly_session	21 days	This cookie is associated with Calendely, a Meeting Schedulers that some websites employ. This cookie allows the meeting scheduler to function within the website.