Data Talks is all about the people
Meet everyone that makes the heat of DataTalks beat that strong.
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Meet everyone that makes the heat of DataTalks beat that strong.
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Andreas Cüppers has extensive experience in the sports industry and has been working as Head of Consulting at the Hamburg-based agency Sweep, which advises sports rights holders on content marketing and provides operational support, since the fall of 2022.
After completing his master’s degree in social sciences and a journalism apprenticeship at a major German daily newspaper, he worked as an editor for several years. But since his passion has always been sports, he didn’t have to hesitate for a second when he joined the communications department of Borussia Mönchengladbach, a traditional Bundesliga football team, in 2012. There, he spent many years building up and expanding digital communications via website, app and, above all, social media.
In 2018, he took over responsibility for the club’s digital transformation and all innovation topics. In this role, he and his team drove forward the implementation of modern software solutions for a better fan experience and the optimization of internal processes, among other things. Data management was a central component of the digital strategy. In the fall of 2022, he left football after more than ten years and, in his new role at the agency, will be devoting himself primarily to clubs in the North American professional football league NFL.
Lindi Ngwenya is the Founder and Managing Director of Sisu Sports Management, an agency she established in 2013 with a mission to mentor and manage talent from under-served and overlooked areas of the game.
Lindi played competitive rugby for over 15 years and this experience gave her a deep understanding of the challenges that many women face trying to build a career in sport. This has seen the company focus on African football, smaller European Leagues and Women’s football.
Lindi has negotiated numerous playing and commercial contracts for players across Europe and further afield leagues such as India and Oman. Prior to founding Sisu, Lindi served as a British Army Officer followed by over a decade as a trader in the London financial markets; giving her a uniquely broad skill set covering technical, commercial and leadership roles.
Björn is a financial and investment executive with 30+ years of experience in leading investment and financial activities in top financial organizations like Trygg-Hansa, Swedbank, Fourth AP Fund (Swedish national pension system) and currently Stena AB group.
After thirteen years as Managing Director and CIO of Stena Investment in Singapore, he is now based in Stockholm where he continues to manage Stena’s long term equity investments globally.
He has extensive management experience in establishing, developing, and managing different financial and investment organizations, involving recruitment and strategies. Bjorn also has experience from being a board member in the financial, insurance, and shipping industries.
With his curiosity, interest in people and new business ideas, Bjorn has invested in several start-up businesses.
Specific areas of expertise: Management, investments, finance, emerging markets (specifically Asia), business strategies, establishing new organizations, board work, banking, insurance, shipping, and private equity.
Alba Pardo is an action sports media specialist, storyteller, feminist, and adventure mama with over 15 years of experience in content production and sports marketing in both media and brands.
After finalizing her journalism studies she became an internationally published photographer and writer and founded the Spanish Snowboard Magazine SBES MAG in 2012. She has been part of the Women in Boardsports association since 2009 and has led it since 2014 to further rebrand and found the new Women in Action Sports Network in 2021, which is devoted to creating space for professional women in the action sports industry to grow and thrive. Alba has extensive experience in action sports events, having directed the Dirt Jump “Happy Ride Weekend” in the well-known La Poma Bikepark in Barcelona, Spain, and is currently the media production manager of the O Marisquiño festival in Vigo, Spain.
Alba continues to consult and create content strategies for sports industry clients in Europe, the US, and Australia. Representing and advocating for women professionals and athletes has been a big part of Alba’s career and passion for the last 12+ years and through Women in Action Sports Network she is committed to ensuring that women continue to have a place of reunion, inspiration, and connection.
Julia has over 18 years of experience in the world of sports management and has worked in the organization of more than 90 events, including 13 world championships.
She was worked in the organization of FIBA Basketball World Cup 2023, Billie Jean King Cup Finals 2023, FIH Hockey Women’s World Cup 2022, Davis Cup Finals 2019 and 2021, LEN European Water Polo Championships 2018, Basque Pelota World Championships 2018, FINA Swimming World Championships 2013, as well as the Valencia Open 500 ATP World Tour and Premier Padel, amongst others.
Through Jroca Eventos, Julia offers consultancy, production and event management services for small and large events and focuses, above all, on ticketing strategies and creative ways to fill the stadiums of the events in which she collaborates.
Julia dedicates a lot of her time to ticketing, but also to the production and management of events, which are part of her business DNA. She has a multifaceted profile within this highly competitive industry, and thanks to this diversity she is constantly learning and growing.
She is passionate about the sports industry and she has had the immense blessing of being able to work and continue working in areas as diverse as ticketing, accommodation management, accreditations, VIP hospitality, production, access control, and event management.
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