We are delighted to announce our collaboration with SpVgg Unterhaching, a well-known German football club from Unterhaching, a municipality on the southern outskirts of Munich. Renowned for their memorable stint in the 1. Bundesliga around the turn of the century, SpVgg Unterhaching etched their name in history during the 1999/2000 season by defeating Bayer Leverkusen in a pivotal match, which denied them the league title.
Before we dive right in...
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Harnessing Data Analytics
SpVgg Unterhaching, with its storied past and unique charm, hosts its home games at the municipal Stadion am Sportpark, accommodating 15,053 spectators. While the club’s support is primarily local, it has earned a reputation as one of Germany’s “Kult” teams. Additionally, the club boasts a successful bobsleigh department, which has garnered several World Championships and Olympic gold medals.
In this exciting collaboration, Data Talks is set to aid SpVgg Unterhaching in realizing their goals of deepening fan engagement and expanding their fan base. By utilizing our advanced sports customer data platform, SpVgg Unterhaching will be able to gain invaluable insights into their loyal fans and attract new supporters to their games, thus enriching the fan experience.
Promoting Sustainable Growth and Community Focus
The key aims of this collaboration include enhancing fan data collection to drive targeted marketing efforts, increasing game attendance, boosting membership numbers, and improving communication with fans. A particular emphasis will be placed on engaging families and the local community, which are central to the club’s ethos.
“We are excited to work with SpVgg Unterhaching and support their pursuit of greater achievements,” said Stefan Lavén, CEO and founder of Data Talks. “With our state-of-the-art platform, we aim to assist SpVgg Unterhaching in strengthening their fan relationships, driving revenue growth, and enhancing the overall fan experience.”
Together, Data Talks and SpVgg Unterhaching are committed to making a positive impact on German football through data-driven strategies, supporting sustainable growth, and enhancing fan experiences. Stay tuned for more updates as we embark on this exciting journey together!
