Data Talks, VS Labs, & Global Payer Solutions partner to transform South American Sports with Data-Driven Fan Engagement
Monday, September 2, 2024 – Data Talks, VS Labs, and Global Payer Solutions (GPS) are proud to announce a groundbreaking partnership aimed at transforming fan engagement in the South American sports industry through the use of supporter data. VS Labs and GPS will deliver the Data Talks Sports Platform to clubs, leagues and federations in South America. By choosing to use the Data Talks Platform, sports organisations in South America will join more than 550 other sports organisations, globally, that use the platform to increase their ticket and merchandise sales and sponsorship negotiations.
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The Director for the UKI and Americas markets, Palmer Foster, explained the significance of the partnership, saying, “We are excited to partner with GPS and VS Lab to expand Data Talks’ presence into South America. The South American region has a very rich, inspiring and storied sporting history, despite it being traditionally underserved. This partnership will empower clubs, leagues, and federations with the ability to better harness and engage their passionate fanbases. Working with GPS and VS Lab will ensure Data Talks’ delivery to customers in the region receives a best-class experience as result of their extensive expertise and reputation in the sporting community.”
At the heart of this partnership is a desire and passion for giving fans experiences they can really appreciate while enabling clubs to grow their revenue. Gustavo Spanholi, Founder and CEO of GPS elaborated more on this, saying “As a company that supports players on the pitch but also players in the industry, we believe in the potential of this partnership to increase revenue streams, enhance fan engagement and maximize assets like sponsorship properties and matchday experiences. Data is a competitive advantage for any business and GPS is pleased to make this available for LatAm clubs & sports entities, especially as a company with roots in South America.”
To see how this would look in action, explore the Data Talks CDP demo >>
While the use of supporter data solutions has been a hot topic in the region, the sophistication and adoption of data solutions has been underwhelming. Sebastian Soria, Founder & CEO VS Lab reiterated the three trailblazing companies’ determination to bring value to the market , saying “With this collaboration South American sporting organisations gain direct access to Data Talks’ cutting edge data-driven insights, advanced analytics tools, and industry expertise. VS Lab and GPS’s extensive networks and deep understanding of local markets will have an impact to drive adoption and accelerate growth in the region. We look forward to introducing Data Talks’ transformative solutions to our clients.”
“For media inquiries, interviews, or further information, please contact Lorraine Moalosi – Head of Communications and PR at Data Talks at lorraine.moalosi@datatalks.se or Filipe Passi at felipe.passi@agenciavs.cl or the GPS Content team at content@globalplayersolutions.com