There’s nothing quite like the energy at Jordal Amfi when Vålerenga Hockey takes the ice. Fans, young and old, flock to this fantastic arena built in 2020 in Oslo, a city with a deep-rooted hockey tradition. Ice hockey has been steadily growing in Norway, and Vålerenga, with its rich history and passionate fanbase, is playing an important role in that development. But in today’s world, success on the ice isn’t enough—it’s all about engaging fans beyond the arena, too.
That’s where the Vålerenga Hockey Data Talks collaboration comes into play. Vålerenga has always had passionate fans, but the club needed a way to connect with them more effectively, both inside and outside the arena. As a club with a rich history and strong community ties, Vålerenga wanted to ensure they could continue to grow their fanbase while keeping existing fans engaged.
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Data-Driven Fan Engagement with Data Talks
Since partnering with Data Talks, Vålerenga Hockey has taken a major step forward in using data to understand and connect with its supporters. The ability to segment their audience and tailor communications has been a game-changer. As Mette Winther, Head of Sales at Vålerenga Hockey, explains, “The biggest change since we started using Data Talks is that we are now sending out more newsletters, and it has become a crucial part of our marketing strategy. We can reach new audiences in a much more straightforward way.”
By utilising the advanced segmentation features of the Data Talks platform, Vålerenga can now communicate more effectively with different fan groups. Whether reaching out to their most loyal supporters or encouraging occasional attendees to return, the flexibility provided by Data Talks allows Vålerenga to keep their messages relevant and targeted.
Growing with Data
Using data to enhance fan engagement has been vital for a club like Vålerenga, with a strong connection to its local community. They’ve been able to send out more frequent and targeted newsletters, ensuring that every fan feels connected to the club. As Mette Winther notes, “The ability to segment makes it so much easier to communicate with the right groups—whether they are regular attendees, families, or those we want to encourage to come back after a while.”
Looking to the future, Vålerenga Hockey is set on using Data Talks even more actively. The club aims to continue refining its communication strategies with even more precise segments, ensuring every fan interaction is meaningful.
The Vålerenga Hockey Data Talks collaboration is not just about driving revenue—it’s about building stronger connections with the community and ensuring the club’s legacy grows both on and off the ice.
