Data Talks, a leading provider of customer data platforms for sports organisations, is excited to announce its collaboration with Long Island Rough Riders, a storied soccer club based in South Huntington, New York. This partnership is designed to strengthen the club’s fan engagement strategy, improve ticket sales, and drive revenue growth through data-driven insights.
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A Strong Foundation with Ambitious Goals
Founded in 1994, Long Island Rough Riders have a rich history in grassroots development and have recently made waves in USL League Two, reaching the playoffs in the past season. The club plays its home games at Captains Field, located on the campus of Hofstra University in Hempstead, New York. With an eye on future expansion, the Rough Riders aim to build a stronger connection with their fans, increase their supporter base, and enhance the overall fan experience.
Using Data to Drive Growth and Improve Fan Engagement
Through its collaboration with Data Talks, Long Island Rough Riders are poised to centralize their fan data, gaining valuable insights that will enable them to better segment their audience and deliver more personalized communications. The club’s goals include increasing their fan database, boosting ticket sales, and improving campaign effectiveness to drive higher engagement with supporters.
By leveraging data insights, the club will also be able to increase revenue through targeted messaging, ensuring that fans are reached in the right way, at the right time. With these improvements, the Rough Riders aim to expand their reach, sell more tickets, and create lasting connections with their passionate fanbase.
A New Era of Fan Engagement
“We’re thrilled to partner with Long Island Rough Riders as they continue to grow both on and off the field,” said Stefan Laven, Founder of Data Talks. “The Rough Riders’ dedication to grassroots development and their ambition for growth aligns perfectly with our vision to help clubs connect with their fans in meaningful ways. Together, we’ll work to increase their fan base, improve communication strategies, and drive revenue for the club’s future success.”
This collaboration marks an exciting opportunity for Long Island Rough Riders to enhance their fan engagement efforts, boost ticket and merchandise sales, and unlock new revenue streams through the power of data. With the support of Data Talks, the club is well-equipped to continue growing and creating a stronger, more connected community around their team.
