Data Talks, a leading customer data platform for sports organisations, has announced a strategic partnership with ProDataStack, a pioneering company dedicated to empowering athletes through data-driven brand growth.
The agreement sees Data Talks’ capabilities integrated into ProDataStack, helping professional athletes to accelerate the growth of their personal brand through the segmentation, and leverage of first-party data across website, email, and social channels.
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This partnership builds on ProDataStack’s existing ability for athletes to develop, own, and maintain a direct relationship with their audience throughout their careers, regardless of club, event, or post-playing ventures.
Fiona Green, ProDataStack founder, said: “One of our key messages is to encourage athletes to start building their first-party databases. In Data Talks, we’ve found the ideal partner to turn data insights into the kind of incredibly valuable personal brand comms that can help to secure an athlete’s long-term future.
“We’re providing an opportunity for our clients to talk directly to their fans. As ProDataStack moves into the martech space, our clients can now own those relationships and take them with them as they move from club to club, event to event, through their on- and off-field activities, and into their post-playing careers.”
She added: “Combining the functionality the data ProDataStack produces with the functionality of Data Talks’ platform is a perfect next step for any athlete serious about extending their brand influence.”
Data Talks’ extensive client list includes the Swedish Golf Federation, Austrian Ice Hockey Association, Collingwood Football Club, and IFK Goteborg. It will now be able to continue its own exciting growth trajectory with the support of ProDataStack.
Stefan Lavén, founder & CEO of Data Talks, said: “We believe owning and activating fan relationships is the key to long-term success in sports. By partnering with ProDataStack, we are giving professional athletes the same opportunity that clubs and organisations have had – to harness their data for strategic engagement.”
