Data Talks CDP RoadMap
Main Features You Can Expect
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Form Builder
In the future, you will be able to build your own preference center in the Form builder of the CDP. The preference center will be the easiest way to collect your supporters’ info about their preferences for your sport organisation and marketing campaigns and the Form builder will provide the easiest way to create and customise your own preference center. The Form builder in the CDP will also provide you with additional possibilities available by Forms, such as the contact collection form on your website, which means that you will be able to merge the result of the contact form with the CDP right away without any additional process.
5% -
Transactional Email & SMS
In the near future, the Email builder and SMS sendout feature in the CDP will be expanded to include the functionality to send real-time delivery transactional email and SMS. Transactional email and SMS usually mean the confirmation of a transaction, which can include the confirmation of ticket purchase, merchandise purchase, and stadium tour booking. Moreover, you also can expect sales to increase by including promotion alerts and relevant offer information in transactional sendouts, which usually have an almost 100% open rate. This feature will enable you to handle every sendouts and relevant data analysis in one place and also help you to optimise the purchase funnel and increase sales.
30% -
Geographical Map Chart
Often, you might need to see your data visualized on a geographic map, especially in the case if you have a very diverse supporter base. You might want to see which city most of your supporters are based in and which branch in other countries is the most profitable on a geographic map, rather than a table or a column chart since it is more recognisable and understandable. The Geographic Map Chart will be introduced in the Analytics Framework of the CDP to meet these needs.
20% -
Setting Targets for Campaigns
You always need targets to measure your performance, especially in the case of sales. Setting targets for your matches and campaigns will help you not only monitor how your revenue is meeting your targets but also figure out how you can improve further. The CDP will allow you to set targets such as ticket sales per match/season, and merchandise sales during specific periods. You will also be able to see how your campaigns have been helpful to increase your revenue, or which campaign have not been helpful, giving you hints for improvement. To make targets not just simple reporting metrics, you will be able to set targets for key segments or even for ticket types or blocks of your stadium, this way helping improve your campaigns and results.
30% -
Fan ID & Preference Center
The data you use in the CDP are mostly composed of the information collected through channels such as ticketing systems, merchandise shops, and OTT platforms without supporters’ direct interaction. It offers a great understanding of the supporters’ behavior and the interest itself, however, imagine if you could see how each supporter actually thinks. This is the information we can collect using Data Talks’ new Preference Center, which enables supporters to submit their preferences directly to the club. Your supporters will be able to set their preferences for marketing and transactional messages, channel and frequency in the preference center. In addition, you can capture some fascinating information about who their favourite player is or which merchandise they are most eager to buy, providing you with an extraordinary view of your supporters’ behaviour that you can use to enhance your commercial results and create a relevant supporter experience. All the supporters’ profiles you have in the Data Talks CDP will be given their own Fan ID, enabling them to access the preference center.
90% -
Segment Builder 2.0
To be able to deliver a truly great customer experience, you need to understand customer patterns and find shared motivations that can transform them into lifelong loyal customers. Data Talks CDP makes it possible to centralize your segmentation and share them across your systems, re-engage churning customers, and target your segments in real-time hyper-personalized campaigns. Data Talks is revamping its Segment Builder to allow users to be even more flexible in creating segments to act on.
We’re currently working on our Segment Builder 2.0, which will include the flexibility for our users to group profiles on any type of data they have ingested into our CDP, including both profile, event and inventory data. Users will be able to apply a range of different time periods to the segments they’ve created and computer traits (e.g. minimum, maximum, average). You’ll be able to create computed traits directly in our Segment Builder that are completely custom for you, for instance if you want to segment on your Customer Lifetime Value you can do that by simply adding your formula to our Segment Builder.
40% -
AI-based data harmonization
Leveraging AI-powered solutions for data cleansing and standardizing information originating from various origins, such as transforming “Sweden,” “Sverige,” and “Svédország” into a unified “Sweden.”
15% -
More website visit behavior capture
Search tracking, adding items to the shopping cart, initiating payments, finalizing orders, and processing returns in the context of online shopping.
50% -
ABX testing based on conversions
In addition to enabling testing based on opens and clicks, it also facilitates testing with a focus on orders, revenue, and conversion rates.
40% -
Integrations Library
Configuring integrations such as Shopify, WooCommerce, etc. directly in the portal without engineers
80% -
Sequenced triggered action
A way to build automated email or SMS series, e.g. welcome or post-purchase follow-up
50% -
Rule-Engine
A way to handle all kinds of triggered actions in real-time, based on any condition or new data ingested to the CDP
70% -
Distance from Stadium
A way to segment supporters based on how far they live from their home club
20% -
Two-way SMS & WhatsApp
a way to handle responses from supporters to mass sendouts
20% -
AI-Insights for Segmentation
A tool that will identify business opportunities and challenges and that will provide recommendations for segmentation
10%
