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Checklist: how to identify the real CDP solutions (from the wannabes)
It has become a buzzword. Customer Data Platform (CDP), I mean. The term is increasingly used by marketers, both…
Read StoryHow to use Social Sentiment to boost your Marketing and Product development [use case]
Table of Contents 1. What is Social Listening 2. What is Social Sentiment 3. How to measure social sentiment 4.…
Read Story9 CDP Misconceptions Clarified
Customer Data Platforms (CDPs) are here to stay; the CDP Institute estimates that the industry revenue will reach $1.3 billion…
Read StoryHow to choose the best Customer Data Platform – the ultimate guide
Table of Contents What is a Customer Data Platform? Why use a Customer Data Platform? When is the right time…
Read StoryBuild or Buy: How to Know When You Should Buy a CDP Over Building an In-House Solution
To build or buy. This is probably the big question that comes to mind when IT and Marketing join forces…
Read StoryDo I need a CDP? + 3 use cases to get started
87% of consumers want a more consistent customer experience. They expect one-to-one communication, requiring you to know what they did…
Read StoryHow to find entertainment business lookalikes on your best customers
You’re in the entertainment industry, right? And you want to find more loyal customers to your amusement park, festival, trade…
Read StoryBenefits of a Customer Data Platform: what all marketers should know
Do you know what a Customer Data Platform (CDP) is? Don't worry, not many marketers actually know what it is.…
Read StoryWhat Is Marketing Automation And Is It Worth Investing In? (Including Examples)
You've heard about marketing automation, right? Maybe you know what it is. Maybe you kind of know but aren’t sure how…
Read StoryAutomate your ecommerce: customer case (and 3 proven strategies)
There is a lot to think about when doing e-commerce... You should get the right and ongoing traffic to the…
Read StoryWhat is a Customer Data Platform? An Introduction To Marketers
The customer journey isn’t consistent and linear. You know this already of course. Customers constantly switch between phones, tablets, laptops,…
Read StoryNew masterclass: “CDP Fundamentals: How to grow your business & provide a world-class customer experience”.
We live in an era where it is more important than ever to have a mindset of "learn-it-all" instead of…
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