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Sports and society: how sports organizations can play their part
Sports and society - what an intricate relationship. Research continues to prove that this relationship yields significant benefits for everyone…
Read StoryThree Key Principles of the Use of Data in Business
Data Talks, vendors of a CDP (customer data platform) kindly invited me to write a post for their blog in…
Read StoryFan experience: how you can optimize it
Fan experience - how can you optimize it and ensure each fan receives engaging experiences no matter when and where…
Read StoryHow to create a hyper-personalized sports marketing campaign
What do we mean when we refer to a hyper-personalized sports marketing campaign? And why is it so important that…
Read StoryData driven culture: it matters more now
As the naturalist and biologist Charles Darwin once said, “it is not the strongest or the most intelligent who will…
Read StoryCDP use cases women’s clubs should leverage immediately
So the UEFA women's Euros attendance proved once and for all that women's sports are in demand. Records after records,…
Read StoryWhy settle for an OK vendor when you can get the best CDP vendor?
So, you have done your research about CDPs. You know what they are and why you need to implement one.…
Read StoryCatapult your supporter lifetime value
You love your supporters. They have been with you through thick and thin and they keep your sports organization afloat.…
Read StorySupporter insights: how you can turn them into revenue
Supporter insights - how can they translate into revenue? And how can you gain access to them? Digitalization has led…
Read Story360-degree approach: why your sports organization needs one
A 360-degree approach - have you stumbled upon this concept before? If you have, then you should keep on reading.…
Read StoryKPIs in Sports: 6 reasons why you need them
Working data-driven is currently all the rave, for a good reason. Have you started on your journey to ensuring that…
Read StoryBuying a Sports CDP: 5 fundamental questions to ask before purchasing one
Buying a Sports CDP - what do you need to know and how can you make sure you are asking…
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