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Learn about everything sports, data and our Sports Customer Data Platform on our blog

The Power of Sustainability in Sports

The sports industry is a major player in the world economy and one of the most powerful industries. Sports generates…

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First-party data strategy: 5 reasons you need one

What is first-party data? And why should sports organizations prioritize having one? To answer these questions, this blog post will…

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Obstacles women face in sports today… still

Do you know why you should read this blog post? Even if you are not a woman? Because the issue…

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7 Ways To Have Loyal Fans: The Secret Strategies All Teams Use

Loyalty is the key to having die-hard fans. The more invested your fans are in your team, the more likely…

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Winning on and off the field: a PAOK FC story

Winning on and off the field is every sports organization's dream. One such sports organization that dared to dream and…

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How to choose the best Customer Data Platform – the ultimate guide

Table of Contents What is a Customer Data Platform? Why use a Customer Data Platform? When is the right time…

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Fan segmentation: How sports organizations can win their most high-level fans

Fan segmentation - does this ring a bell?  Whether you have encountered it before or it is the first time…

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Female firsts in sports history: women’s day post

Today is International Women's day! Woohoo! And what better way to celebrate it than looking back at female firsts in…

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Everything You Need to Know About NFTs in Sports

The sports world is becoming more and more digitalized. Over the past few years, we have seen a rise in…

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Hyper-personalizing fan experiences in sports

The main sports season is starting soon, so you want to create a campaign. You aim to sell as many…

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Sports marketing trends to follow for greater success

Are you, like us, passionate about innovating so you can deliver a world-class supporter experience to your fans? Do you…

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Why Sports Organizations need a CDP to grow and thrive

There are many articles and blog posts out there that claim to know what you need. They will tell you…

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