About FK Crvena Zvezda
- Sport: Football
- Founded: 1945
- Location: Belgrade, Serbia
- Home Arena: Stadion Rajko Mitic
- Capacity: 55,538
- Website: crvenazvezdafk.com
- Competitions: Superliga Srbije, UEFA Champions League
In the heart of Belgrade, where football allegiance divides a nation, FK Crvena Zvezda embarked on a mission to transform ticket sales for the iconic Eternal Derby against Partizan Belgrade. With the majority of Serbian fans rallying behind one of these two historic clubs – some say an astonishing 91% of Serbs support one of two clubs – demand for tickets was sky-high. FK Crvena Zvezda aimed to sell premium ticket packages and convert idle supporters into passionate attendees despite their constraints in resources and manpower.
Strategic campaigns and data insights
FK Crvena Zvezda recognised the potential of targeted campaigns to drive ticket sales. Partnering with Data Talks and leveraging the sports customer data platform, the club gained profound insights into its fan base. They identified idle supporters and strategically engaged them with compelling messages about the highly anticipated Eternal Derby.
Extraordinary impact and revenue surge
The results were exceptional. FK Crvena Zvezda achieved an impressive 60% conversion rate among idle supporters, enticing them to purchase tickets for the sold-out event. The campaign generated 187 orders in just three weeks, totalling almost 900 purchases, resulting in substantial revenue. Notably, the revenue from this campaign alone surpassed half of the CDP’s yearly investment cost, showcasing its profitability and value.
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Strengthening fan engagement and creating urgency
By consistently reminding supporters of the limited availability of tickets for this marquee match, FK Crvena Zvezda not only boosted ticket sales but also deepened fan engagement. The targeted campaigns instilled a sense of urgency and exclusivity, encouraging supporters to secure their seats well in advance.
A testament to innovation and strategic marketing
FK Crvena Zvezda’s success story underscores the transformative power of data-driven strategies and targeted communication. Despite operating with limited resources, the club exceeded expectations and set a benchmark for effective sports marketing. Their commitment to innovation and strategic partnerships exemplifies their dedication to elevating fan experiences and maximising revenue opportunities.
Continued growth and success
As FK Crvena Zvezda continues to leverage data-driven campaigns and partnerships, it is positioned for continued growth and success in the competitive sports landscape. With Data Talks as a trusted ally, the club is primed to unlock new opportunities, enhance fan engagement, and achieve remarkable results on and off the pitch.
Photo credit: FK Crvena Zvezda website
