How scary are Halloween campaigns with all the competition and expensive advertising for marketers and companies? Well, according to our friends at MVM Dome, not scary at all. They leveraged the power of their CDP to run a Halloween campaign that maximised profit with minimal effort.
About MVM Dome
- Industry: Entertainment
- Opened: 2021
- Location: Budapest, Hungary
- Capacity: 20,028
- Website: mvm-dome.hu
MVM Dome is Hungary’s premier multi-purpose arena, hosting major events like the EHF Champions League Final Four, concerts by global stars, and more. Its versatility and innovative spaces make it a hub for both entertainment and sports.
Game Plan: Segmenting for Success
MVM Dome had a simple Halloween marketing idea: reach as many new contacts as possible and promote VIP tickets for upcoming events. They created a spin-the-wheel game, got their existing sponsors involved, and offered rewards to participants. The budget made this campaign special: just €100, yet the results were outstanding.
How is this possible? It’s all about segmentation and smart targeting. MVM Dome segmented their existing customer database and created lookalike audiences for Facebook and Instagram ads.
Results That Matter
The results speak for themselves. MVM Dome achieved a unique reach of 21,000 across social platforms, resulting in 2,700 clicks (a 13% click-through rate). This led to 1,600 participants submitting their complete profiles, which is an impressive 60% conversion rate from ad clicks.
All this with a €100 budget!
That means they spent just €0.039 per new contact—a clear indication of the campaign’s efficiency. The added value includes increased visibility for existing sponsors, who were integral to the activation. Most importantly, the campaign boosted revenue, with innovative formats driving the sale of high-value VIP tickets, priced between €300 and €500.
Data Magic Unleashed
In essence, MVM Dome turned a €100 budget into 1,600 new contacts, enhanced sponsor visibility, and new revenue streams—all while engaging their audience with a creative, market-leading activation.
This campaign showcases how a targeted approach—using CDP-driven insights and social media tools—can produce record-breaking results. At MVM Dome, innovation meets execution, setting new standards for fan engagement in Hungary.
