Customer Data Platform

The CDP has been revolutionalizing many industries for some time now. So it’s great that

This is your ultimate beginner’s guide to answer all your burning questions on all things

So, you have done your research about CDPs. You know what they are and why

You love your supporters. They have been with you through thick and thin and they

Supporter insights – how can they translate into revenue? And how can you gain access

Buying a Sports CDP – what do you need to know and how can you

The two most commonly used marketing technologies today are a Customer Data Platform (CDP) and

The changes in fan behavior rule the future of sports organizations Do you know how

Data collection – why does your data collection process matter? Today, there is more data

Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically. Over 90% of all purchases start with a search on the web or a social media reference. Before purchasing, the customer has probably touched several digital channels such as web, email, mobile and social media. Often combined with traditional channels such as visits to shops or print media. This creates a need for friction-less customer journeys in all channels.