Customer Data Platform

What is a Customer Data Platform? An Introduction To Marketers

April 16, 2020

The customer journey isn’t consistent and linear. You know this already. Customers constantly switch between phones, tablets, laptops and in-store purchases. They also demand relevant messages and personalized treatment. This makes the customer journey, not straight and predictable, but complex and dynamic..

New masterclass: “CDP Fundamentals: How to grow your business & provide a world-class customer experience”.

April 13, 2020

The purpose of this masterclass is to give you the basics about customer data and a Customer Data Platform (CDP). There are 12 lessons, which will take about 2-4 minutes each to read. You can expect to receive about one email every other day.

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