You’re in the entertainment industry, right? And you want to find more loyal customers to your amusement park, festival, trade show, water park, fair or other entertainment business? (Online and/or offline tickets, with respect to the current corona situation). Great, then you’re reading the right blog post!
Do you know what a Customer Data Platform (CDP) is? Don’t worry, not many marketers actually know what it is. Right now, there is a shift happening in many companies. Marketing is moving closer to IT and technology. Maybe a little too close for some. This opens up for new challenges and unexplored territory for many marketers.
The customer journey isn’t consistent and linear. You know this already. Customers constantly switch between phones, tablets, laptops and in-store purchases. They also demand relevant messages and personalized treatment. This makes the customer journey, not straight and predictable, but complex and dynamic..
The purpose of this masterclass is to give you the basics about customer data and a Customer Data Platform (CDP). There are 12 lessons, which will take about 2-4 minutes each to read. You can expect to receive about one email every other day.