Data Talks, the leading Customer Data Platform provider for the sports industry, is proud to announce an exciting new collaboration with AFC Wimbledon, a club renowned for its remarkable journey and the unwavering support of its fans. This partnership aims to deepen the club’s connection with its supporters, enhancing their experience both on and off the pitch, while also driving sustainable growth for the club.
Before we dive right in...
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AFC Wimbledon: A Club Resurrected by the Power of its Supporters
AFC Wimbledon’s story is one of resilience, determination, and the unbreakable bond between a club and its community. When the original Wimbledon FC was relocated in 2002, the fans were heartbroken but not defeated. They refused to let their beloved club disappear and instead fought tirelessly to bring it back to life. Through their passion and persistence, they found a way to resurrect their team, creating AFC Wimbledon—a club born from the very spirit of its supporters.
This extraordinary journey of rebuilding their club from the ashes has not only inspired countless others but has also garnered admiration from across the footballing world. Today, AFC Wimbledon stands as a testament to the impact of passionate fans and their enduring love for the game.
Strategic Collaboration to Strengthen Fan Relationships and Drive Growth
Through this collaboration, Data Talks will empower AFC Wimbledon with cutting-edge tools and insights to better understand their supporters, delivering personalized experiences that resonate deeply with the fanbase. By leveraging Data Talks’ powerful Customer Data Platform, the club will be able to engage with their supporters more effectively, offering tailored content, promotions, and interactions that truly reflect their needs and desires.
Stefan Lavén, Founder of Data Talks, expressed his enthusiasm about the partnership:
“It is a privilege to work with such an amazing club as AFC Wimbledon. Their story of resilience and the unwavering support of their fans is truly inspiring. We are excited to help AFC Wimbledon enhance their relationship with their supporters, understand them better, and ultimately contribute to the club’s growth—both on and off the pitch.”
This collaboration is set to help AFC Wimbledon not only strengthen their bond with fans but also drive revenue growth, ensuring the club continues to thrive and achieve new heights. Bal Srai, Head of Revenue and Operations at AFC Wimbledon, shared his thoughts on the collaboration:
“With Data Talks, our goal is to improve communication with our fans and supporters, while also driving revenue across different areas in a more sophisticated way. We want to deliver targeted offers and understand our audience better, rather than taking an aggregate approach. By segmenting our fans, we can offer them exactly what they want—whether that’s more emails, communication via SMS, or something else. Plus, we want to ensure that if someone has already purchased a product, they’re not repeatedly targeted with ads for the same item, but instead shown alternatives that suit their preferences. This way, we can really get to know our fans and understand what they want from us.”,
Data Talks and AFC Wimbledon are committed to positively influencing English football through data-driven strategies, fostering sustainable growth, and enhancing the fan experience.
