Data Talks, a leading provider of Customer Data Platform (CDP) for the sports industry, is proud to announce a strategic partnership with Conartia, a consultancy and digital solutions integrator specializing in the sports sector. This collaboration aims to revolutionise how professional sports clubs in Greece and Cyprus engage with their supporters and sponsors, driving significant revenue growth through data-driven insights.
As the sports industry continues to evolve, the importance of harnessing data to deepen fan engagement and boost financial performance has never been greater. Through this partnership, Data Talks and Conartia will empower sports organisations to unlock the full potential of their supporter base by leveraging the advanced capabilities of the Data Talks CDP. The focus will be on helping clubs sell more tickets, increase merchandise sales, and secure higher-value sponsorships by effectively monetising supporter data.
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“We are thrilled to partner with Conartia, a company that shares our commitment to transforming the sports industry through data,” said Dionysios Zelios, Chief Growth Officer at Data Talks. “With Conartia’s expertise in consultancy and digital integration, combined with our cutting-edge sports CDP, we are poised to substantially impact how sports clubs interact with their fans and sponsors. Our goal is to provide these clubs with the tools they need to achieve measurable success both on and off the field.”
Efthimis Tzourdas, Co-Founder & CEO of Conartia, echoed this enthusiasm, stating, “Our collaboration with Data Talks marks a significant step forward in the digital transformation of Greek and Cypriot sports organisations. By leveraging the insights the Data Talks provides, we can help clubs increase merchandise sales, optimise fan engagement, and secure more lucrative sponsorship deals. We see a tremendous opportunity to drive real revenue growth by tapping into the currently underutilised potential of supporter data.”
With less than 10% of supporters currently purchasing merchandise, the partnership between Data Talks and Conartia will focus on converting fan interest into tangible revenue. By prioritising end-user engagement and making informed, data-driven decisions, this collaboration aims to create financially sustainable sports organizations that can thrive in the modern sports landscape.
Through this partnership, Data Talks and Conartia are not just offering a solution; they are paving the way for a new era in sports management where data is the cornerstone of success. Together, we are committed to helping sports clubs unlock unprecedented fan engagement, revenue generation, and long-term growth.
