Data Talks, a leader in customer data platforms for sports organisations, has announced a strategic partnership with Hunch, an innovative company specialising in fan engagement and data collection tools. This collaboration aims to help sports clubs better understand and connect with their audiences, ultimately driving growth and increasing revenue.
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Hunch combines innovative fan engagement tools with advanced data collection capabilities, empowering sports clubs to understand their fans and hospitality guests like never before. Through Hunch’s engaging gamification products, such as club prediction games and fantasy leagues, clubs can capture real-time data directly from fans, offering valuable insights into their preferences and behaviours.
With Hunch, clubs can collect up to 60 data points per fan per season, offering an unprecedented level of insight into their audience’s preferences and behaviours. This wealth of information enables clubs to deliver more personalised fan experiences, fostering deeper connections and boosting engagement.
“We are thrilled to partner with Data Talks,” said Dan Williams, CEO of Hunch. “Data Talks’ cutting-edge customer data platform has a proven ability to drive real revenue for the sports clubs they work with. When combined with Hunch’s unique capability to acquire and generate fan and hospitality guest data at scale, this creates a truly exciting proposition. It’s the perfect synergy—Hunch will enable Data Talks’ partners to acquire more valuable data, which will feed into their CDP, ultimately driving increased revenue for the clubs.”
Data Talks founder Stefan Lavén said, “Combining Hunch’s innovative tools and our data-driven platform will enable clubs to understand their fans more deeply and take actionable steps to enhance their engagement and boost revenues. We are excited about this collaboration’s tremendous potential to the sports industry.”
As the partnership progresses, Data Talks and Hunch will work closely to help sports organisations leverage fan data to enhance their operations, strengthen fan loyalty, and create new revenue opportunities.
