Data Talks, a leading sports customer data platform, is thrilled to announce its partnership with KK Partizan, a prominent basketball club based in Belgrade, Serbia. This collaboration marks a significant milestone in elevating marketing strategies and driving revenue growth for KK Partizan. It also promises to enhance fan experiences, bringing them even closer to the game they love.
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About KK Partizan
Belgrade is a basketball city, where the passion for the sport is tangible – you can smell and feel basketball in the air. KK Partizan is a cornerstone of this vibrant basketball culture. Founded in 1945, the club has built a storied history and a rich legacy in Serbian and European basketball.
Since clinching their first Yugoslav League professional title in 1976, Partizan has amassed nearly 50 major trophies. They have been national champions 21 times, won the national cup 16 times, and secured the Adriatic Basketball League title 7 times. In 1992, they reached the pinnacle of European basketball by winning the Euroleague final against Joventut and being crowned champions of Europe.
This victory marked the first European title for coach Željko Obradović, who has since won 64 league titles and honours across Europe before returning to Partizan, where he currently coaches. Partizan competes in the Serbian national league and cup, as well as the Adriatic Basketball League. Last season, they played in the Euroleague, setting attendance records with an average of 19,916 fans per game at the Stark Arena, significantly higher than the league average of 10,383. Their arena boasted a 99% capacity fill rate, showcasing the incredible support of their fans.
Innovation and Commercial Success
KK Partizan is known for its fantastic support and strong relationship with its fans. This collaboration with Data Talks aims to deepen this connection, providing fans with the best possible experience. The goals are clear and ambitious: to strengthen and expand the KK Partizan brand globally, while gaining deeper insights into their diverse supporter base. This strategic initiative aims to foster international growth and enhance engagement with fans worldwide, reinforcing Partizan’s presence on the global basketball stage.
“We are thrilled to partner with KK Partizan to drive innovation and commercial success in Serbian basketball,” said Stefan Lavén, CEO and founder of Data Talks. “Partizan stands as one of the most iconic brands in European basketball, and we are excited to collaborate to elevate their legacy further. By harnessing our advanced sports customer data platform, we aim to empower KK Partizan to gain deeper insights into their audiences, optimize revenue streams, and enrich overall fan experiences.”
Partizan’s participation in prestigious leagues like the Euroleague adds a dynamic dimension to our partnership, promising enhanced engagement and growth opportunities on a continental scale.”
A Commitment to Long-term Growth
“We recognise our global fan base, whose support extends across continents, far beyond Belgrade and Serbia. Understanding and connecting with this diverse audience is pivotal to our long-term strategy for brand expansion and growth. Partnering with Data Talks is instrumental in bolstering our capacity to engage with fans worldwide, fostering stronger connections and enhancing our overall capabilities”, says Dule Karavesović, KK Partizan General manager.
Data Talks and KK Partizan are committed to reshaping the future of Serbian basketball through data-driven strategies, focusing on sustainable growth and increased engagement. This collaboration sets the stage for a new era of sports marketing excellence and fan interaction in the Serbian basketball landscape.
