Data Talks, a leading provider of Customer Data Platform (CDP) solutions designed for sports organisations, and Onsite Sport, a pioneer in gamification strategies for fan engagement, have entered a strategic partnership to transform the fan experience across the sports industry. This collaboration blends Data Talks’ data-driven insights with Onsite Sport’s advanced gamification technology, providing sports clubs with a unique opportunity to enhance fan interaction, increase fan loyalty, and boost sponsorship opportunities.
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Together, Data Talks and Onsite Sport will help sports organisations create personalised and interactive fan experiences that resonate with the next generation of sports fans. The partnership aims to optimise fan engagement by combining cutting-edge technologies, unlock new revenue streams, and drive long-term success for sports clubs worldwide. These innovations will ensure a lasting impact on the industry, engaging both current fans and younger Gen Z audiences.
Onsite Sport stands at the forefront of fan engagement in the sports industry, offering an immersive experience that integrates technology with sports. The company’s gamification solutions enhance fan loyalty and maximise sponsorship value through features like real-time streaming, augmented reality games, and 3D digital twin arenas. These innovative tools cater to the preferences of Gen Z and future sports fans, providing exciting ways for teams to engage their audiences and build lasting relationships.
Fredrik Sjöö, CEO of Onsite Sport, expressed his excitement about the partnership, saying:
“We are excited to embark on this partnership with Data Talks as leaders of sports data collection. Together, we are set to revolutionise engagement for sports clubs and untapped new revenue streams. This collaboration marks the beginning of a new era where deep data insights and fan engagement go hand in hand to create unparalleled experiences for fans. This collaboration is a significant step in our mission to deepen fan engagement and loyalty. We look forward to exploring and maximising the potential of this dynamic combination with DataTalks.”
Stefan Lavén, Founder of Data Talks, also shared his enthusiasm for the collaboration:
“This partnership with Onsite Sport is a game changer. Their innovative gamification strategies combined with our deep data insights will enable sports clubs to deliver more personalised, engaging, and valuable experiences for their fans. Together, we aim to unlock new revenue opportunities and strengthen fan loyalty across the sports industry.”
Data Talks harnesses the power of data to drive fan engagement, increase revenue, and optimise marketing efforts. Our platform empowers sports organisations to gather in-depth insights into their fans, helping clubs build stronger relationships, improve marketing strategies, and personalise fan journeys. The collaboration with Onsite Sport will enhance these capabilities, offering clubs dynamic tools to create tailored engagement strategies that benefit both fans and sponsors.
This strategic partnership represents a significant step towards reshaping the sports industry’s approach to fan engagement, combining cutting-edge data strategies with gamification to create the ultimate fan experience.
