Data Talks, a leading provider of Customer Data Platform (CDP) solutions, and Unidy, an innovative white-label identity and single-sign-on platform, are excited to announce a new strategic partnership. This collaboration is designed to change how businesses collect, connect, and convert zero-party user data, helping them build direct, data-driven relationships with their customers while maintaining the highest standards of data privacy.
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In today’s world, where digital privacy regulations are becoming stricter, businesses find it harder to engage with customers without relying on third-party data sources. Unidy offers a powerful solution to this problem by turning digital interactions into valuable, consent-based user profiles that can lead to sustainable revenue streams. By combining Unidy’s advanced identity management technology with Data Talks’ cutting-edge CDP capabilities, this partnership gives businesses more control over their digital reach and profitability.
“At Unidy, we believe in creating a world of digital autonomy where companies can thrive without relying on third-party data. Our partnership with Data Talks marks an important step towards empowering businesses to not only own overarching customer data, but to also generate real data-driven revenues,” stated Dr Jan-Georg Streletzki, CEO & Co-Founder of Unidy.
This partnership reflects a shared commitment to providing businesses with the tools they need to succeed in today’s complex digital landscape. By integrating Data Talks’ advanced CDP solutions with Unidy’s strong identity and data management platform, businesses can confidently navigate the evolving regulatory environment while improving customer engagement.
“Working with Unidy aligns perfectly with our mission at Data Talks to help organisations unlock the full potential of their supporter data. Together, we’re enabling businesses to take full control of their customer relationships, ensuring they can engage their audiences more effectively and ethically,” added Philip Nordfeldt, Senior Vice President of Sales at Data Talks.
