Data Talks, a leading provider of customer data platforms for sports organisations, is excited to announce its new collaboration with Randers FC, one of Denmark’s top football clubs. This partnership will enhance the club’s fan engagement strategies, drive revenue growth, and help them take their supporter experience to the next level.
Before we dive right in...
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Randers FC’s Ambition for Growth
Founded in 2003, Randers FC has made a strong impact on Danish football and is known for its loyal fan base and competitive spirit. As the club continues to build on its success, they aim to deepen their connection with existing fans and attract new supporters. With their home ground, Cepheus Park, offering a great venue for fan interaction, the club is focused on expanding its supporter database while also boosting attendance figures.
Leveraging Data for More Personalised Engagement
By partnering with Data Talks, Randers FC will gain access to valuable insights into their fans. This collaboration will help the club better understand their audience, enabling them to segment their supporters more effectively. As a result, Randers FC can deliver more targeted, tailored messages to the right audience, ensuring each fan interaction is more relevant and impactful.
The club also aims to increase the number of season ticket holders and drive up attendance rates for both general and season ticket holders. By understanding their fans’ preferences and behaviours, Randers FC can improve their communications and engagement strategies, motivating more supporters to attend matches and become more involved in the club’s activities.
Stefan Laven, Founder of Data Talks, commented: “We’re thrilled to collaborate with Randers FC, a club with a rich history and a passionate fan base. Our goal is to help the club build deeper connections with its supporters, grow its community, and ultimately increase revenue through data-driven strategies.”
The Road Ahead
With Data Talks’ platform supporting Randers FC, the club is ready to take its fan engagement efforts to the next level. By consolidating and analysing fan data, the Raiders can create more engaging experiences for their supporters, increase matchday attendance, and unlock new revenue opportunities. This partnership promises a brighter future for Randers FC and its growing fan community.
