Data Talks, a leading provider of customer data platforms for sports organisations, is proud to announce its collaboration with Treaty United FC, a club based in Limerick, Ireland. This partnership aims to strengthen the club’s fan engagement strategy, increase revenue through ticket and merchandise sales, and improve overall fan experience by harnessing the power of data.
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A New Chapter for Treaty United
Founded in 2020, Treaty United emerged from the legacy of Limerick FC, and the club continues to build its foundation in Irish football. Playing at the iconic Markets Field, the home ground of their predecessors, Treaty United now competes in the Men’s First Division and the Women’s Premier Division. With a stadium capacity of 4,500, the club is focused on expanding its fanbase and creating stronger connections with supporters.
Leveraging Data to Drive Growth
By working with Data Talks, Treaty United is set to gain deeper insights into their fanbase and grow their supporter data, which will be key to tailoring communications and marketing efforts. The club’s primary focus is to increase both season and general ticket sales, ensuring that more fans attend matches and show their support for the team. Through targeted and personalised messaging, Treaty United will also drive merchandise and sponsorship sales, helping to create additional revenue streams for the club.
Deepening Fan Connections
One of the main goals of this partnership is for Treaty United to understand their fans better and segment their audience for more effective communication. By using Data Talks’ platform, the club will be able to send the right messages to the right people, ensuring that fans feel valued and engaged with the club in more meaningful ways.
Looking Ahead to a Bright Future
“We’re excited to be working with Treaty United as they continue to grow and strengthen their fan engagement efforts,” said Stefan Laven, Founder of Data Talks. “This collaboration will enable the club to leverage data to understand their supporters on a deeper level, drive greater revenue, and enhance the overall fan experience. We look forward to seeing the club’s progress as they build a more connected community around their team.”
Through this partnership, Treaty United is well-positioned to enhance its fan engagement, increase revenue, and continue its growth in Irish football. The club is now ready to leverage data to create new opportunities and build a lasting legacy in the sport.
