Deliver real-time contextually relevant supporter experiences
Gone are the days of treating your fans like they all are one and the same. To deliver a truly great supporter experience, you need to understand their behavior patterns and find shared motivations that can transform them into lifelong loyal fans.
With Data Talks Sports CDP you can centralize your segmentation and handle it in one and the same platform. You can identify who are your most loyal fans and which fans you need to re-engage. Flexibly combine any data attributes together with the KPIs you want to segment your supporters into relevant audiences to act on with hyper-personalized campaigns.
You don’t have to be an expert in understanding your supporter data in order to create segments. By applying an algorithm Data Talks CDP can identify and generate segments that can give you insights you didn’t expect and let the data do the talking.
Discover Data Talks Customer Data Platform
How you can target the right fans, at the right time, with the right message in six easy steps.
Step 1
Define which conditions you’d like to apply to find a relevant fan segment. You can choose from a range of attributes like total ticket revenue, purchase frequency, favorite merchandise, and location. Data Talks CDP is completely flexible, you just need to bring the data.
Step 2
Share the segments you’ve defined with other systems, for instance, Marketing Automation tools, Google Analytics, Magento etc. See our full list of integrations available here.
Step 3
Choose whether your segment should be a one-time segment or a recurring one. A recurring segment is automatically recalculated with new profiles in the frequency you apply and shared to your chosen system continuously.
Step 4
Export the profiles of the created segment to a CSV file for further processing on your end if you want.
Step 5
Define which KPIs you want to measure the performance of the segment. Once you set up the rules to build your audience, you should set up a few KPIs that will show how effective your actions towards that audience are. Keep track of how the segments you create are performing in contrast to the rest of your fans.
Step 6
Get a list of all the profiles. You can quickly check what profiles are included in each segment without the need of exporting and processing any data on your end.
Step 1
Define segments using Data Talks algorithms on your most important KPIs. By leveraging machine learning capabilities, you can discover new supporter segments based on purchases per merchandise or ticket category.
Step 2
Data Talks prepares the right parameters such as the correct algorithm and the suitable number of generated segments so that the algorithmic segmentation is of top quality.
Step 3
You have flexibility in defining the attributes that the segmentation algorithm is going to look at. For instance, if you do not want a certain merchandise category such as scarves to influence the segmentation, you can just remove it from the segmentation.
Step 4
Make use of those segments to target and act on the right audience by sharing the profiles that belong to those segments to third-party systems.
Step 5
Export the segment information to CSV file format for further processing on your end if you want.
Step 6
With Data Talks CDP you now have the answers to business questions you never thought of before.
