AIK Football will become champion on the internet as well

AIK Football enters into a cooperation with Data Talks. The scope of the cooperation extends to an investment in Marketing Automation to strategically improve fan engagement. The recent Swedish champion AIK Football aims to gain a better understanding of supporters’ interests and personalize communication to increase ticketing- and merchandizing sales.

After an incredibly successful test period during the fall of 2018 – that showed the value of personalizing communication with the club’s supporters – AIK Football selected Data Talks and SALESmanago marketing automation system as a supplier. The cooperation between the two parties started during week 48 and runs for an indefinite period of time.

– We are focusing our efforts to gain holistic overview of digital marketing and look forward to reach continued nice results in increased engagement and sales. Data Talks’ experience in sports is a guarantee for long-term success, says Fredrik Söderberg, AIK Football’s Ticketing and Marketing Director.

– We are extremely grateful that AIK Football, one of Sweden’s strongest brands, decided to cooperate with us. It is a proof that our martech offering is also a great match for the sports industry. The cooperation with AIK Football gives us another partner within football, an area where we will continue to grow under 2019, says Stefan Lavén, CEO at Data Talks.

AIK Fotboll Data Talks - marketing automation

Lagardere Sports Hungary becomes data driven with help of Swedish marketing technology agency, Data Talks

September 2018.

The global sports marketing agency, Lagardere Sports and Entertainment, becomes data driven with help of Swedish marketing technology agency, Data Talks. The project is focused on the Hungarian market, where Lagardere is operator of the Groupama Arena and handle all commercial rights to Ferencváros, the biggest sports club in the country. The goal of the project for Lagardere is to improve fan engagement, increase ticket and merchandising sales and finding corporate partners. This will be achieved by implementing Marketing Automation with the help of Data Talks.

Csaba Siklósi, Managing Director of Lagardere Sports Hungary: Our ambition is to transform the Groupama Arena and Ferencváros into the most digitally advanced arena and club in Central Europe. To achieve this aim we believe Data Talks is a great partner, both with their marketing technology solutions and expertise.

Stefan Lavén, CEO of Data Talks: It is with great joy we welcome such a prestigious brand from the sports and entertainment world among our customers. We are looking forward to bringing marketing technology and sports together, to increase both supporter services and profitability for the arena and the club.

Lagardere - Data Talks

Even charities now digitize their business

5th of june 2018 – Published by Dagens Analys

“We chose Data Talks PRO because it was the solution on the market that we felt had the best conditions for achieving our goals, ultimately helping our vulnerable people in our society. The tool will help us collect, analyze and act on our data.”, Says Leif Bergström, Communications and Collection Manager at Salvation Army.

Read the full article here*

*The article is only available in Swedish

Travel company started working with data analysis

19th of april, 2018 – Publicerat av cio.idg.se

Digital Manager, Susanne Korsvoll at Unlimited Travel Group is trying to find surprising data analysis results quickly. Then employees will be convinced of the benefits of analyzes.

Read the full article here*

*The article is only available in Swedish

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