We are proud to announce that FBIN, Football Business Summit, has decided to strenghten its ties with Data Talks by assuming responsibility for developing the Benelux market and its adoption of the Data Talks Sports CDP. Sports organisations in Belgium, The Netherlands and Lexumborg will finally enjoy the benefits of the Sports CDP, like their counterparts in the UKI, Americas, APAC and Italian markets.
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Explaining the decision for this expansion, Thomas Maurer, Managing Director of FBIN said, “We have been working with Data Talks for a number of years and also use Data Talks ourselves, so it is an obvious decision that Data Talks will now be the first partner of our new Business Development Service. However, we are not only working with Data Talks, but also with the clubs, leagues and associations that use Data Talks – supporting them to leverage the extensive possibilities it offers.”
To see how this would look in action, explore the Data Talks CDP demo >>
This expansion of the FBIN X Data Talks partnership is a natural step in what has been an exciting and mutualistic collaboration. Moreover, it’s the sports organisations in the Benelux region who will benefit the most. While a few big name clubs in the region, particularly in football, enjoy a decent level of profitability due to strong branding initiatives, many sports organisations struggle financially with supporter data being severely underutilised.
Chief Growth Officer at Data Talks, Dionysios Zelios explained this saying, ” Our partnership with FBIN marks an exciting new chapter for the sports landscape in the Benelux region. By merging our combined decades of expertise, we’re setting a new standard, helping sports organizations unlock revenue opportunities and strengthen their ties with fans and sponsors alike. This collaboration isn’t just strategic; it’s transformative for sports organizations ready to amplify their impact and growth.”
