Tuesday, September 3, 2024 – Data Talks is proud to announce its inaugural Data ‘Talks’ Revenue conference which will take place on the 1st of October 2024 in London, UK at the Cherry Red Records Stadium (AFC Wimbledon). This conference will provide an opportunity and space for rights holders in the UK to challenge their current knowledge on the use of fan data in maximising revenue.
Before we dive right in...
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Many third-party independent studies such as those from The Business of Sports show that sports organisations struggle with unleashing their fan data into revenue powerhouses, UK rights holders being no exception. Our own experience of working with over 550 sports organisations worldwide corroborates this. However, instead of pointing fingers in judgment, Data Talks wants to take upon itself the responsibility of sharing knowledge with rights holders on the best practices for increasing ticket and merchandise sales and negotiating sponsorship agreements of higher value through the use of data.
The Data ‘Talks’ Revenue conference 2024 is supported by 53Six and TicketCo – leading organisations in the sports space who share the passion of transforming the sports industry’s approach to commercial success through data. Speakers at the event will include Helen Ward, Head of Women’s Football at Watford FC, Bal Srai, Head of Revenue and Operations at AFC Wimbledon, and Martin Geisthardt, Managing Director at 1. FC Magdeburg. The speakers will cover topics such as How to create anticipation and excitement for brand activations through gamification and Combining Data + Creativity: The Key to Growth Marketing Success.
Find out more about the event by clicking here >>
Data Talks’ vision is a sports industry that thrives on exceeding fan expectations to create sustainable revenue streams. The Data ‘Talks’ Revenue Conference is part of the company’s work towards actualising this vision.
“For media inquiries, interviews, or further information, please contact Lorraine Moalosi – Head of Communications and PR at Data Talks at lorraine.moalosi@datatalks.se