First Fundamental
Grow your supporter base, continuously
Increasing the number of supporters in your database has never been this easy. The Data Talks Sports Customer Data Platform empowers you to convert unknown Social Media followers to known supporters by engaging with them all in an exciting way through the use of features like gamification.
Popular Features
Choose different sports game formats to engage your supporters in interactive ways while increasing your sponsorship revenue.
Collect data seamlessly from any contact form on your websites without the need for a back-end integration.
Second Fundamental
Collect supporter data with contact information and merge it with your other data
Merging your supporters’ contact information with all your different data sets is an incredible feat with endless benefits. However many sports clubs of all sizes and league standings struggle to do this right. That’s why we make it easy for you to collect data from different systems and merge them in one place, giving you a complete understanding of your supporters.
Popular Features
Focus on your next campaign, immediately, with the help of >50 out-of-the-box integrations with major ticketing, merchandise, and membership providers.
Use our API for real-time data ingestion so you will never have to wait again for anyone to provide you with segments or reports.
We can not only collect data from your DW but also securely share data to it from the CDP for specific needs you might have outside of the CDP.
Identify website visitors and their activities on your website at both an aggregate level and individual level.
Data Talks provides an easy-to-use file uploader function that allows you to bring manual data to your account without an integration
Stitch real-time all your data points (ticketing, merchandise, gamification, web behavioral data), creating a highly detailed unified view of your supporter.
Know your supporters’ channel and communication preferences, what platform they wish to be contacted, and how frequently.
Third Fundamental
Find out which supporter segments you should target with your campaigns
Supporters can fall under many different segments such as family, season-ticket-holders, VIPs, low-spenders, and no-shows. With your data in the sports CDP, you can find specific and precise segments based on the rules/attributes of your choosing using insights discovered in your analytics framework. This will help you target the right supporters with the right offers.
Popular Features
Analyze your data with versatile out-of-box dashboards, uncover hidden correlations with our self-service Analytics Framework, and create your dashboards.
Create target audiences for campaigns with our no-code segmentation builder and personalize supporter experiences by combining data with calculated metrics.
Receive guidance from our AI-powered Segmentation builder when facing a business issue you are unsure how to tackle.
Share any segments created in the CDP with popular advertising platforms to launch Custom and Lookalike Audiences advertising.
