# Data Talks > The AI Sports CDP. Data Talks helps sports organizations turn fragmented supporter data into revenue across tickets, merchandise, and sponsorships. Data Talks is a Customer Data Platform purpose-built for sports — clubs, leagues, federations, live events, and resorts. It unifies fan data from 100+ native integrations (ticketing, ecommerce, CRM, app, broadcast) into a single supporter view, then activates it with AI-powered marketing automations. ## Pages - [Home](/): Overview of the AI Sports CDP and value proposition. - [About](/about): Company story, mission, and team. - [Meet the Team](/meet-the-team): The people behind Data Talks. - [Customers](/customers): Success stories and case studies from sports organizations. - [Pricing](/pricing): Subscription model based on supporter base. - [Contact](/contact): Get in touch with sales and regional contacts. - [Partners](/partners): Technology and agency partner ecosystem. - [AI Marketing Department](/ai-marketing-department): How AI agents act as your marketing team. - [Brand Resource Center](/brand-resource-center): Logos, brand assets, and company description. ## Solutions - [Teams](/solutions/teams): For professional sports clubs. - [Federations](/solutions/federations): For national governing bodies. - [Leagues](/solutions/leagues): For league operators. - [Live Events](/solutions/live-events): For one-off and recurring events. - [Resorts](/solutions/resorts): For ski resorts and destinations. - [Leisure](/solutions/leisure): For leisure venues and attractions. ## Platform - [Product Features](/platform/product-features): Capabilities of the AI Sports CDP. - [Game Zone](/product-features/gamezone): Sports gamification campaigns — predict the score, spin the wheel, quizzes and more — that turn followers into known supporters. - [Integrations](/platform/integrations): 100+ native integrations with sports tools. - [Data Security](/platform/data-security): Security posture and compliance. ## Resources - [Blog](/blog): Industry insights, customer stories, and product news. - [CDP Guide](/resources/cdp-guide): Guide to Customer Data Platforms in sports. ## Blog Posts - [Visby Roma Partners with Data Talks to Strengthen Fan Engagement and Drive Commercial Growth](/blog/visby-roma-partners-data-talks-fan-engagement-commercial-growth): Visby Roma Hockey partners with Data Talks for its first HockeyAllsvenskan season, connecting supporter data to grow attendance, merchandise and commercial revenue. - [Kalamata FC Partners with Data Talks to Strengthen Its Digital Fan Engagement Capabilities](/blog/kalamata-fc-partners-data-talks-digital-fan-engagement): Kalamata FC partners with Data Talks to bring supporter data together and build more relevant, interactive digital fan experiences. - [Is Your Sports Marketing Actually Performing Well?](/blog/is-your-sports-marketing-actually-performing-well): Sports marketing benchmark analysis from 68 organisations, 456 million emails and 4.14 million SMS messages — with a link to the interactive Sports Campaign Benchmark. - [Enhancing the fan experience: HSV and Data Talks strengthen digital fan engagement](/blog/hsv-partners-data-talks-personalised-supporter-experience): Hamburger SV and Data Talks join forces to make every interaction with HSV more relevant, with secure, GDPR-compliant fan data. - [F.C. Famalicão Partners with Data Talks to Build a Single Supporter View of Its Supporters](/blog/fc-famalicao-partners-data-talks-single-supporter-view): F.C. Famalicão partners with Data Talks to unify supporter data and create more relevant communication and better supporter journeys. - [Ireland Football Rewards: Building a More Connected, Personalised, and Rewarding Supporter Journey](/blog/ireland-football-rewards-connected-personalised-rewarding-supporter-journey): The Football Association of Ireland builds a loyalty programme to connect supporter engagement across ticketing, membership, and attendance. - [Hammarby Fotboll Aims to Build Sweden's Most Connected Supporter Community](/blog/hammarby-fotboll-partners-data-talks-connected-supporter-community): Hammarby Fotboll partners with Data Talks to unify supporter data and use AI-assisted workflows for stronger fan engagement. - [Why We Built AI Agents Instead of Just Giving You Claude Access](/blog/why-we-built-ai-agents-instead-of-claude-access): Why Data Talks built specialised AI agents instead of generic AI database access for sports organisations. - [Hungarian Ice Hockey Federation Partners with Data Talks](/blog/hungarian-ice-hockey-federation-partners-data-talks-unified-fan-ecosystem): Building a unified fan ecosystem across Hungarian ice hockey. - [St Mirren FC Partners with Data Talks](/blog/st-mirren-fc-partners-data-talks-supporter-relationships): Strengthening supporter relationships and partner value in the SPFL. - [EHC Kloten Partners with Data Talks](/blog/ehc-kloten-partners-data-talks-unified-fan-ecosystem): Swiss National League club unifies fan data for B2C and B2B growth. - [Beyond the Numbers: Redefining Fan Insight](/blog/beyond-numbers-redefining-fan-insight-human-first-future-ai-tech): Guest article on combining quantitative data and qualitative fan understanding. - [Why Identity, Not Reach, Defines the Winners of Modern Sport](/blog/single-supporter-view-race-identity-defines-winners-modern-sport-2026): The Single Supporter View race and the future of fan engagement. - [Leinster Rugby Partners with Data Talks](/blog/leinster-rugby-partners-with-data-talks-and-53six): Partnership announcement with Leinster Rugby. - [Athletes Unlimited Partners with Data Talks](/blog/athletes-unlimited-partners-with-data-talks-to-deepen-fan-connections-and-maximize-revenue): Deepening fan connections and maximizing revenue. - [Data Talks Partners with Playmakers](/blog/data-talks-partners-with-playmakers-to-revolutionize-fan-engagement-for-rights-holders): Revolutionizing fan engagement for rights holders. ## Careers - [Careers](/careers): Open roles at Data Talks. ## Optional - [Privacy Policy](/privacy-policy): How we handle personal data. - [General Terms](/general_terms): Standard terms and conditions. - [Data Processing Agreement](/data-processing-agreement): DPA for customers.