We are excited to announce our collaboration with Next Events, the organiser behind two of Europe’s most exciting festivals: Parookaville and San Hejmo. This partnership marks a significant step forward in enhancing visitor engagement and elevating festival experiences through Data Talks’ innovative customer data platform.
Before we dive right in...
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Personalising the Festival Experience
Next Events is dedicated to delivering unique, personalised experiences for their festivalgoers. By gaining deeper insights into their audiences, they aim to replace generic communication with tailored messages that truly resonate.
For Parookaville, the legendary electronic music festival that transforms into a festival city, this collaboration will help strengthen visitor connections, optimise ticketing, add-ons, and sponsor campaigns, and enhance services such as shuttles and food options to provide a seamless festival experience.
Meanwhile, San Hejmo, an urban culture and music festival, will benefit from a more personalised approach, using data to connect with attendees on a deeper level and deliver memorable experiences.
Shaping the Future of Festivals
“Festivals are all about creating unforgettable experiences, and we’re excited to support Parookaville and San Hejmo in taking personalisation to the next level,” said Peter Kekesi, Sports Vertical Lead at Data Talks. “Next Events is setting a new standard for how music festivals engage with their audiences by focusing on what visitors truly care about.”
“Partnering with Data Talks allows us to truly understand our audiences and create tailored experiences that go beyond expectations, ensuring every festivalgoer feels a personal connection to Parookaville and San Hejmo.” – says Andreas Cüppers, Director of Marketing, Parookaville.
This partnership underscores the growing importance of personalisation in the festival industry. With Data Talks’ platform, Next Events is leading the way in redefining how festivals connect with their fans, ensuring every interaction is meaningful and memorable.
We look forward to supporting Parookaville and San Hejmo in delivering even more magic to their audiences!
