Each episode on this podcast is specially curated to give you deep and current insights on how you can get more supporters, superior sales, and real revenue. So if you work in the sports industry and want to learn more about how you can do just that and more, never miss an episode!
Tune in every Tuesday for a new episode.
#150 Building a Winning Community
In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez, founder and skipper of Sporting Sheroes, shares her insights on the importance of building a strong, engaged community for sports clubs.
She dives into the roles of buddies, ambassadors, and allies, exploring how these individuals and groups can help attract new players, fans, and sponsors while fostering a culture of inclusion and support.
Whether you’re managing a Premier League team or a grassroots sports club, this episode provides actionable advice on creating networks that not only grow your club but also ensure long-term loyalty and engagement.
Tune in to learn how to make your club more inviting, competitive, and successful—both on and off the field.
#149 How Data Drove Revenue Growth at 1. FC Magdeburg
In this special live-recorded episode from the Data ‘Talks’ Revenue Conference 2024, held at AFC Wimbledon’s Cherry Red Records Stadium in London, we bring you an insider look at “The Story of 1. FC Magdeburg’s Revenue Boost from Supporter Data.”
Listen as Martin Geisthardt, CEO of 1. FC Magdeburg, and Peter Kekesi, Product Manager at Data Talks, take the stage to reveal how the 2. Bundesliga club turned supporter data into a significant revenue boost. From strategies that connect with fans to effective data use, Martin and Peter break down the steps behind their success.
Tune in to hear how 1. FC Magdeburg is leveraging data to better understand their fans and drive sustainable growth.
#148 How AFC Wimbledon’s new data strategy is setting a new standard for fan engagement in the EFL
In this engaging panel from the Data Talks Revenue Conference 2024, hear insights from AFC Wimbledon’s Head of Revenue and Operations, Bal Srai, alongside CRM and Performance Marketing Manager, Jamie Dorsman, and Sports CRM Consultant, Paul Brierley. Moderated by Fiona Green, CEO and Founder of Winners, this episode dives deep into how AFC Wimbledon’s innovative data strategies revolutionise fan engagement in the EFL.
Discover the challenges and successes of implementing data-driven approaches and learn how they’re not just enhancing revenue but also building a stronger connection with fans.
Join us to explore the future of sports marketing and fan relationships!
In this episode, we dive into an inspiring panel discussion from the Data ‘Talks’ Revenue Conference 2024, held at AFC Wimbledon in London. Moderated by Dana Dar, co-founder of Kick Off, the conversation features key figures in women’s sports, including Helen Ward (Head of Women’s Football at Watford FC), Aidan Boxall (Women’s Team General Manager at West Ham United), and Shrey Nilvarna (Fan & Community Engagement Manager at Lewes FC).
Together, they explore innovative strategies to build and strengthen fandom pathways in women’s sports, sharing their experiences and insights on engaging fans, growing support for women athletes, and driving progress across the sports industry. Tune in to discover how these leaders are shaping the future of fan engagement in women’s sports.
In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez, founder and skipper of Sporting Sheroes, takes the guest host seat to delve into a topic close to her heart: the relationship between men’s and women’s teams within a club. Drawing insights from the recent Data Talks Revenue Conference, Karen emphasizes the importance of inclusivity and parity in sports, highlighting how both teams can coexist and thrive together.
Karen explores various aspects of club dynamics, including player visibility, merchandise availability, coaching approaches, and facility access. She champions celebrating both teams for their unique qualities while striving for equality in resources and support.
The global women’s sports industry is projected to exceed $1 billion in revenue by 2024, thanks to increased investments, growing visibility, and a surge in fan engagement. A prime example of this success is the 2023 FIFA Women’s World Cup in Australia and New Zealand, which became the first edition to break even after years of financial loss, as reported by Quartz.
In this panel discussion, hosted by Lorraine Moalosi, we delve into the factors driving profitability in women’s sports. Our esteemed guests include Nancy Hensley, Founding Member and Advisor at Mercury 13, Lindi Ngwenya, Director at Sisu Sports Management, and Julia Roca Valverde, Event Manager & Ticketing Strategist. Together, they will explore the critical role of decision-making in shaping the financial landscape and empowering women’s sports globally.
In this episode of Sports CDP Crash Course, we’re not just talking about the future of women’s sports—we’re dreaming about it. We fast-forward to December 2025, where a sold-out stadium of passionate fans proves that women’s sports have reached new heights of profitability and engagement. But how did they get there?
It’s all about data. Today, we’ll explore how clubs are using data to know their fans, tailor unforgettable experiences, and drive game-changing results. From fan segmentation to gamification, discover the strategies that are transforming women’s sports into a financial powerhouse.
Don’t miss this episode as we break down the numbers that show women’s sports are not just competing—they’re leading.
Hello, I am Lorraine. I am the Head of Communications at Data Talks, producer, host of the Sports CDP crash course, and Leader of the Women in Sports: Beyond the hashtag initiative.
If you are passionate about women’s sports, data, selling more tickets and merchandise, and negotiating sponsorship agreements of higher value. Then feel free to get in touch with me.
