Not selling enough tickets can be a frustrating thing for all involved. From the clubs…

Do you want to sell more tickets, sponsorship packages, and merchandise? Of course you do!…

The sports industry loves social media. So much so that sports clubs published more than…

“Alone We Can Do So Little. Together We Can Do So Much”. This is my…

GDPR in the world of sports – this is definitely not a new topic. However,…

The timing has never been better for women’s sports organizations to do incredible things. Beyond…

The internet is abuzz with lots of questions. Some of these coming from people that…

Are you creating and delivering communication that your fans appreciate and truly care about? In…

“Numbers speak for themselves” – you heard this saying right? This is something that well…

In-house vs. outsourcing fan data analysis – are you currently at the crossroads of having…

Sherlock Holmes once said “It is a capital mistake to theorize before one has data”…

RFM analysis for sports clubs – what does it mean and why should sports clubs…

Community-building in sports – it’s the talk of the global town, if you will. More…

The CDP has been revolutionalizing many industries for some time now. So it’s great that…

Generations come and generations go. And with them, come changes. Changes that, in fact, affect…

This is your ultimate beginner’s guide to answer all your burning questions on all things…

24/7 fans are the new standard fans of the sports world. They want to access…

Sports and society – what an intricate relationship. Research continues to prove that this relationship…

Data Talks, vendors of a CDP (customer data platform) kindly invited me to write a…

Fan experience – how can you optimize it and ensure each fan receives engaging experiences…