The internet is abuzz with lots of questions. Some of these coming from people that…

Are you creating and delivering communication that your fans appreciate and truly care about? In…

“Numbers speak for themselves” – you heard this saying right? This is something that well…

In-house vs. outsourcing fan data analysis – are you currently at the crossroads of having…

Sherlock Holmes once said “It is a capital mistake to theorize before one has data”…

RFM analysis for sports clubs – what does it mean and why should sports clubs…

Community-building in sports – it’s the talk of the global town, if you will. More…

The CDP has been revolutionalizing many industries for some time now. So it’s great that…

Generations come and generations go. And with them, come changes. Changes that, in fact, affect…

This is your ultimate beginner’s guide to answer all your burning questions on all things…

24/7 fans are the new standard fans of the sports world. They want to access…

Sports and society – what an intricate relationship. Research continues to prove that this relationship…

Data Talks, vendors of a CDP (customer data platform) kindly invited me to write a…

Fan experience – how can you optimize it and ensure each fan receives engaging experiences…

What do we mean when we refer to a hyper-personalized sports marketing campaign? And why…

As the naturalist and biologist Charles Darwin once said, “it is not the strongest or…

So the UEFA women’s Euros attendance proved once and for all that women’s sports are…

So, you have done your research about CDPs. You know what they are and why…

You love your supporters. They have been with you through thick and thin and they…

Supporter insights – how can they translate into revenue? And how can you gain access…